Reply and like every comment and direct message (especially any negative comments). Seek feedback on how you can get better.ĭevelop an original Instagram hashtag that includes your brand name (like #XYZrestaurantlove), encourage patrons to use it, then repost quality user photos with credit. Show us smiling patrons celebrating a special occasion, or an impromptu night out (be sure to get permission to post).Īt the end of the day, the best bars and restaurants on Instagram bring in new customers by:ġ) Standing out with original and dynamic content that gains/retains new FollowersĢ) Showcasing a unique experience/promise that conveys valueģ) Sharing stories that inspire people to show up at their door and tell their friends.Ĭustomers need to be energized to visit, not simply shown a visual menu like a Chinese takeout restaurant menu board!Ĭreate a dialogue by asking them questions. Teach us how to mix the original craft cocktail your bartender just came up with. Introduce us to the story of your best customer, complete with their favorite menu items, a bit about them, and what keeps them coming back. Reveal the diligence and daily effort that goes into prepping your food, or bring us into the kitchen to learn how to make a unique dish. Post a beautiful photo of the local farm where you get your cheese/produce/meat (or even better, tell us the story of the farmer who works their ass off to provide it). ![]() People can only see so many plates of food in their Instagram feed before they decide they’ve had enough and choose to Unfollow (or refuse to Follow) restaurants that don’t offer something unique, interesting, and useful. Keep in mind the majority of restaurants are stuck in the same groove of posting food shots, so you are competing with every other bar and restaurant for Instagram Likes and Followers if this is all you post.
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